Hey, I’m fio.

I’m the one you call when you need to set up, run, and scale a high-performing content program for your B2B SaaS company. I’m a strong brand and editorial strategist but not much of a web designer—which explains the 2010s vibe of the page you are on.

I am currently the Content Lead at Float.com. Before this, I was the Brand and Editorial Lead at Postmark (2021-2023) and the Senior Brand Editor at Hotjar (2017-2020). I also write about content, brand, and strategy for thousands of content strategists, marketers, and ICs on contentfolks.