Short lessons, practical examples, and colourful post-it drawings about content marketing. Straight to your inbox, every other Wednesday.
Newsletter archive
- #26: it’s time for NEW marketing metaphors - Sep 29, 2021
- #25: content fatigue is real, and here’s how to deal with it - Sep 1, 2021
- #24: have you been knocking down Chesterton's fences? - Aug 18, 2021
- #23: should you “go big or go home” with content? - Aug 4, 2021
- #22: praise you like I sho-o-ould - Jul 21, 2021
- #21: 18 questions to help you hire a great writer (…or become one) - Jul 7, 2021
- #20: are you playing the long or the short content game? - Jun 23, 2021
- #19: how this dramatic structure helps you create great customer stories - Jun 9, 2021
- #18: do YOU have content/market fit? - May 26, 2021
- #17 – why (and how) editing helps you build trust - May 12, 2021
- #16: does anyone *really* enjoy this part of content creation? - Apr 28, 2021
- #15: an unskippable part of content creation - Apr 14, 2021
- #14: the ABC of a great content brief - Mar 31, 2021
- #13: 3 cringeworthy cover letters that lost me jobs (and a few that didn’t) - Mar 17, 2021
- #12: why you should NOT write like you talk - Mar 3, 2021
- #11: product-led content marketing: a powerful (& under-used) tactic - Feb 17, 2021
- #10: how to build your own million-dollar spreadsheet - Feb 3, 2021
- #9: how to think like a strategist—in 3 practical steps - Jan 20, 2021
- #8: an E.A.S.Y. framework for creating strong content - Jan 6, 2021
- #7: how to make sense of stupidly large numbers - Dec 30, 2020
- #6: getting feedback on your work sucks… at first - Dec 23, 2020
- #5: use this brand marketing tool to make better content - Dec 16, 2020
- #4: how to create successful content from publicly available data - Dec 9, 2020
- #3: why talking to customers makes you a better creator - Dec 2, 2020
- #2: how to interview a subject matter expert - Nov 25, 2020
- #1: how to create good content when you’re not an expert - Nov 18, 2020