hey, I’m fio 👋

I’m a brand & marketing IC with ~15 years’ experience and a few strong opinions about impactful content, effective strategy, and the importance of solid processes. I am, however, not much of a web designer—which explains the vague 2000s vibe of the page you are on.

Since 2023, I’ve been the Brand and Marketing Lead at Float.com. Earlier, I was the Brand and Editorial Lead at Postmark (2021-2023) and the Senior Brand Editor at Hotjar (2017-2020). You might also like to know I’ve been writing a newsletter about brand, marketing, and strategy at contentfolks since 2020.