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#20: are you playing the long or the short content game?
#19: how this dramatic structure helps you create great customer stories
#18: do YOU have content/market fit?
#17 – why (and how) editing helps you build trust
#16: does anyone *really* enjoy this part of content creation?
#15: an unskippable part of content creation
#14: the ABC of a great content brief
#13: 3 cringeworthy cover letters that lost me jobs (and a few that didn’t)
#12: why you should NOT write like you talk
#11: product-led content marketing: a powerful (& under-used) tactic