Newsletter archive
Check out the most recent issues on substack.
- #67: a key skill to master in the next 6 months - Jul 19, 2023
- #66: did ChatGPT write this newsletter? - Jun 28, 2023
- #65: content has a surprising amount of detail - Jun 14, 2023
- #64: take your intros for a spin - May 31, 2023
- #63: being mindful of vanity metrics - May 17, 2023
- #62: a planning template to make your life easier - Mar 29, 2023
- #61: social proof is NOT just for your homepage - Mar 15, 2023
- #60: how to market to a platypus - Mar 1, 2023
- #59: nobody cares about your brand - Feb 15, 2023
- #58: can YOU detect ChatGPT’s bullsh*t? - Feb 1, 2023
- #57: tactics are NOT strategy - Jan 18, 2023
- #56: 16 questions for your content reentry - Jan 4, 2023
- #55: it’s retro time! - Dec 21, 2022
- cf #54: was this awesome, good, meh, or bad? - Dec 7, 2022
- cf #53: can I ask a stupid question? - Nov 23, 2022
- cf #52: a MOFU – BOFU black hole - Nov 9, 2022
- cf #51: are you making my same career mistake? - Oct 26, 2022
- cf #50: the curse of knowledge, and more - Oct 12, 2022
- cf #49: what's your unique ability? - Sep 28, 2022
- #48: how to learn pretty much anything - Sep 14, 2022
- #47: sparking joy as a marketing KPI - Aug 4, 2022
- #46: an EASY content framework - Jul 20, 2022
- #45: asking questions like you are 3 years old - Jul 6, 2022
- #44: the 8 traits of a senior content marketer - Jun 22, 2022
- #43: starting from the end - Jun 8, 2022
- #42: the work-changing magic of async video messaging - May 25, 2022
- #41: what else are we wrong about? - May 11, 2022
- #40: patience and pumpkin seeds - Apr 13, 2022
- #39: why you need a ‘weekly wins’ list - Mar 30, 2022
- #38: second-order content thinking (and why you need it) - Mar 16, 2022
- #37: where is your content marketing at? A 20-question quiz - Mar 2, 2022
- #36: three levels of product-led content - Feb 16, 2022
- #35: not running on autopilot - Feb 2, 2022
- #34: asking questions, analysing answers - Jan 19, 2022
- #33: constraints improve your creativity - Jan 5, 2022
- #32: a different kind of content “impact” - Dec 22, 2021
- #31: bad questions → bad answers - Dec 8, 2021
- #30: content adoption curves (and a b-day request) - Nov 24, 2021
- #29: how to write good definitions - Nov 10, 2021
- #28: writing lessons you need to unlearn - Oct 27, 2021
- #27: is “show, don’t tell” accurate advice? - Oct 13, 2021
- #26: it’s time for NEW marketing metaphors - Sep 29, 2021
- #25: content fatigue is real, and here’s how to deal with it - Sep 1, 2021
- #24: have you been knocking down Chesterton’s fences? - Aug 18, 2021
- #23: should you “go big or go home” with content? - Aug 4, 2021
- #22: praise you like I sho-o-ould - Jul 21, 2021
- #21: 18 questions to help you hire a great writer (…or become one) - Jul 7, 2021
- #20: are you playing the long or the short content game? - Jun 23, 2021
- #19: how this dramatic structure helps you create great customer stories - Jun 9, 2021
- #18: do YOU have content/market fit? - May 26, 2021
- #17 – why (and how) editing helps you build trust - May 12, 2021
- #16: does anyone *really* enjoy this part of content creation? - Apr 28, 2021
- #15: an unskippable part of content creation - Apr 14, 2021
- #14: the ABC of a great content brief - Mar 31, 2021
- #13: 3 cringeworthy cover letters that lost me jobs (and a few that didn’t) - Mar 17, 2021
- #12: why you should NOT write like you talk - Mar 3, 2021
- #11: product-led content marketing: a powerful (& under-used) tactic - Feb 17, 2021
- #10: how to build your own million-dollar spreadsheet - Feb 3, 2021
- #9: how to think like a strategist—in 3 practical steps - Jan 20, 2021
- #8: an E.A.S.Y. framework for creating strong content - Jan 6, 2021
- #7: how to make sense of stupidly large numbers - Dec 30, 2020
- #6: getting feedback on your work sucks… at first - Dec 23, 2020
- #5: use this brand marketing tool to make better content - Dec 16, 2020
- #4: how to create successful content from publicly available data - Dec 9, 2020
- #3: why talking to customers makes you a better creator - Dec 2, 2020
- #2: how to interview a subject matter expert - Nov 25, 2020
- #1: how to create good content when you’re not an expert - Nov 18, 2020